Marketing Paralysis Cause II
Getting unhelpful or misguided advice. It’s always a good idea to talk things over with a friend and get some advice. You might want to discuss a new idea, clarify a stumbling block, or just plain talk about your business. If you’re considering starting a solo business, it gets lonely quickly in the early stages of planning your business strategies.
Key point: People love to give advice. When someone gives you advice, there’s a good chance that the advice they give you is more about what the other person needs rather than what you need. Be careful and don’t get sucked into their advice.
Phone a friend who is not employed in your industry or profession. You might want fresh eyes on your situation. You want the other person’s perspective. However, there might be times when you’ll want to talk to someone in your field of business.
When you initially talk with your friends, don’t ask your friends to solve your problem for you. Ask them not to give you advice. Ask them to listen and act as a sounding board. Sometimes, just saying aloud what your situation is can be helpful. Now, you can brainstorm ideas or solutions.
Marketing Paralysis Cause III
So far, we’ve discussed two of the three main causes of marketing paralysis – using the wrong marketing model and getting unhelpful or misguided advice. You were presented with some tips and suggestions to immunize yourself against marketing paralysis. The third cause of marketing paralysis information overload.
There are thousands of marketing resources online –print books on marketing; ebooks, self-help guides, websites focusing on how to use social media, e-seminars and podcasts. To make things even more overwhelming I found a website that listed 72 different definitions of marketing. That’s a lot of information!
Look at the Small Business Administration’s (SBA.gov) website. There are all sorts of resources available on how to market and build a small business. They have 42 online training courses and 69 videos. Reading these definitions can contribute to marketing paralysis.
There are a lot of ‘professional’ marketers out there willing to take your money to help you build a marketing plan. These self-proclaimed marketing gurus tend to profess quick solutions to complex marketing problems. They encourage you to purchase their guides and marketing plan outline. Chances are, these plans contain more information than you need.
Look back at the three causes of marketing paralysis: using the wrong model of marketing; getting unhelpful or misguided advice, and information overload. Is there one particular cause of marketing paralysis that you can relate to? Are you using the model that best fits your business?