DailyBitsOf what?

Interview with Niklas Laninge

As a marketing consultant, workshop presenter, and business advisor, I’ve been challenged to teach business concepts and processes in a concise and concrete manner. I thought I had it right. Just as I was feeling confident, Niklas Laninge from DailyBitsOf contacted me. He asked me if I’d like to write a bite-sized course on Overcoming Your Fear of Selling. Well, that sounds easy. Or was it? Each lesson of the mini-course would be send to subscribers via email. One a day for ten days. Maximum 300 words per lesson. It was not easy to synthesize my thoughts without dumbing-down the content. It was hard work. Now I was hooked. As of this writing, I have created four mini-courses. And, I thank Niklas Laninge for his support and encouragement. Who is this guy?

I had the privilege of interviewing Niklas Laninge, the co-founder of DailyBitsOf. What is DailyBitsOf?

DailyBitsOf is a service for people who love learning. People whose curiosity never ends, who see gaining knowledge as an ongoing process and who believe they can acquire any skill they might need to handle work and life’s challenges. We know that finding time for learning can be difficult. We buy books that pile up, save articles that remain unread and rarely have time for that online course we’ve been longing to take. This is why we created DailyBitOf as a tool to help people create a daily habit of learning something new.

EL: What motivated you and your colleagues to start DailyBitsOf?

NL: We all love learning new things, but we all felt that life often gets in the way. Since we all have worked within tech for a long time we had so many examples of products and ideas that fail because of friction and not being able to cut through the noise. This is why we decided to create a simple learning format that would be delivered to a place where you already spend a lot of time at – email and Messenger.

EL: Tell me a little about your background?

NL: I’m a psychologist by training and a technologist by passion. I have built and launched a lot of software that all aimed at helping people change behaviors. One was a platform for therapists and their patients, which would allow the patients to have some digital support between sessions. In September I will release a book called Behavior Design which is a collection of the best research and application of research I have encountered during my eight years in helping people use technology to change behavior.

EL: I noticed you changed your business model several times in the past two years. Why did you do that?

NL: We started out by being more of a tool for companies to gain fans by teaching small micro-courses on topics relevant to their business. We quickly noticed that the courses we got from this business model didn’t resonate at all with our values or our core-users. So we decided to aim at making the impossible possible – ask people to pay for content. By doing so we would motivate the best experts to put out their courses on our platform, and raise the bar at the same time – quality wise.

EL: How do you find such creative course instructors?

NL: Hard work, googling, reading blogs and 100s of hours listening to various podcasts. Luckily many of them find us nowadays.

 

EL: What are some of your most popular courses?

NL: The two courses we have on behavioral economics are popular. We’re talking tens of thousands of people. Then there’s our courses on productivity with our course “How to Beat Procrastination” being the most popular within that category.

 

EL: If you could identify one thing that makes DailyBitsOf unique, what would that be?

NL: I’d guess it’s our ability to attract so many great experts and make it so easy for them to repackage their expertise. Also, our ability to deliver something as short as a 2 minute read that still have an impact on the way people behave.

 

EL: What are your plans for the future for DailyBitsOf?

NL: I’m always thinking about more platforms, like would Slack be a good place to consume a course? Then it’s packaging. When we started micro-learning wasn’t really a thing, now I see new companies pop-up every week – even Google have an own version. So I’m thinking a lot about our role in this landscape. The big challenge is to get people to commit to more than just one course at a time. This is a challenge we’ll probably be tackling during summer (2017).

Niklas@dailybitsof.com

https://dailybitsof.com

 

 

Fight Challenge With Strength

Let’s talk about your strengths that help you reach your business goals, and challenges that might prevent you from becoming successful. When participants explore their strengths
 and confront their challenges in my marketing workshops, they feel better equipped to make their business goals a reality.

A strength is a trait, characteristic, or skill that comes effortlessly to you. If something comes naturally to you, it’s a strength that you most likely enjoy using. More ethereally, you can’t be great at doing something unless it’s a strength. Even when others recognize your strengths, you might minimize them because  your strengths might be taken for granted.

A challenge is an activity that takes you out of your emotional and intellectual comfort zone and could cause anxiety. When you face a challenge, you’ll need to harness many of your internal strengths to achieve success. My psychotherapist friends like to say that dealing with a challenge can be an area of personal growth.

You often hear people refer to one’s strengths and weaknesses. I equate weakness with helplessness. I see weakness as a fault emanating from the world of negativity. Not good. Living in a world of negativity is a bummer. Negativity begets more negativity.

There are two different approaches to working with your strengths and challenges. First, you identify your strengths and use them to their fullest advantage. Second, you recognize your challenges and work to overcome them. Your strengths are not necessarily related to your challenges, but they can be.

Ben’s Story

Here’s an example of how one of my marketing workshop participants worked on his strengths and challenges. Ben is a 28-year-old graphic designer. He currently works for an advertising agency and wants to leave the agency to start his own graphic design studio. I asked him to tell me one key strength he would bring to building his own business. He immediately replied, “I’m creative!”

Next, I asked Ben to describe the most difficult challenge he faces in building his business. He hesitated for a few seconds, and then said; “I’m always second guessing myself about my ability to be creative. I question whether I’m able to sell and whether I’m good enough to compete in the market.” For the first time, Ben was able to articulate his challenge.

Next, I asked Ben to carefully look at this difficult challenge. Then I probed deeper and asked him if there is some other way in which he might be second guessing himself. Ben looked down for a few seconds. He seemed to be somewhere else. “I don’t know.”

Another question. “Ben, think hard now. What, if any internal messages do you have about yourself that would make it difficult for you to overcome your challenge?”

Now Ben was deep in thought. “I’m not smart enough to be doing this,” Ben revealed. “My parents always compared me to my older brother who I thought was smarter. But it extends farther than that.

“Ben,” I asked, “is there something positive you would like to tell yourself in place of your negative message?” Ben replied, “I’m a competent, creative professional”.

I gave Ben a pen and an index card and asked him to:

  1. Write this positive message on the card

2. Display the card in a prominent place where it can be seen every day

Now that Ben had a clear picture of his new positive message, we went on to the next part of the exercise. I asked him if he had at least one concrete idea to address his challenge of second guessing himself. Ben, feeling more confident, said he would make a list of his recent accomplishments.

Finally, I asked the other workshop participants if they had any ideas to help Ben.

Someone suggested that Ben call one of his colleagues and friends to remind him that he’s a competent professional. Another suggested that Ben reread his list of accomplishments when he would start to second-guess himself. My suggestion was a straightforward message for Ben to say to himself: “I have an amazingly successful track record.”

Ben was candid about his struggle with second guessing himself. He took a good, hard look at himself. After the workshop Ben told me he felt like a burden had been lifted off his back. Good work, Ben.

Now it’s your turn. Answer the following questions:

  1. What are three strengths you bring to building your business?
  2. What are three challenges you face in building your business?
  3. Looking at the most difficult challenge you identified, is there something more you know about this challenge?
  4. Think hard now. What, if any internal messages do you have about yourself that would make it difficult for you to overcome your main challenge?
  5. Is there a positive message you have about yourself that can replace your negative message?
  6. Name several ideas you have to deal with your main challenge

If confronting and doing something about your challenges seems daunting, take a step back and focus on your strengths.

One final note:

“Our ability to handle life’s challenges is a measure of our strength of character.”

Les Brown

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