The folks at MetroVista interviewed me and nine other marketing experts to get our take on print vs. digital marketing. Here’s one part of the introduction to the article.
- Print marketing offers its audience a sense of creditability; it takes time to write, edit, publish, and distribute. The web can be full of, well, “fake news”.
- Print marketing might actually have a higher visibility rate because it cannot be as easily disposed of by a click of a finger. Your consumer will at some point hold your information in their hands, not just on their phone.
- Print marketing targets those who are not always logged in online (cough Baby Boomers). Do you know how long it took my dad to stop printing our driving directions and just use his phone?!
You can find the entire article HERE