Entries by Evan Leepson

Social Media: Where Do I Start?

I interviewed Alizah Epstein from Epsteincreative.com in Rockville, Maryland. Alizah and her team of marketers, graphic designers, and web developers work with their clients to communicate their messages, capabilities, and brands—online, on paper, or in person. I asked her about what someone needs to know when they are thinking about using social media to build […]

Working With Creative Professionals – Part 2

Working with Creative Professionals – Graphic Designers, Copywriters, and Web Developers: An Interview with Alizah Epstein Part 2 I interviewed Alizah Epstein, Chief Creative Officer at Epstein Creative for this Q & A. Epstein Creative is a full-service graphic and website design studio that provides a full range of professional creative and marketing services. We […]

Working with Creative Professionals – Part 1

Working with Creative Professionals – Graphic Designers, Copywriters, and Web Developers: An Interview with Alizah Epstein Part 1 I interviewed Alizah Epstein, Chief Creative Officer at Epstein Creative for this Q & A. Epstein Creative is a full-service graphic and website design studio that provides a full range of professional creative and marketing services. We […]

PowerPoint – What’s the Point? Part 1

According to my son Max, “Death by PowerPoint (PP) is painful”. As a marketing major in college, Max sat through countless hours of PP presentations in his classes. He would complain and say, “Just give me the notes”. There might come a time when you’ll be asked to give a talk on a topic of […]

Leepson’s Laws of Marketing Professional Services

Who said Old School marketing strategies aren’t effective in promoting professional services? Who said New School marketing strategies should replace Old School marketing strategies? I didn’t say that and I’m definitely not a marketing Luddite. The Urban Dictionary defines a Luddite as “one who fears technology (or new technology, as they seem pleased with how […]

A Revisionist History of Branding – Part 2

Personal branding is a combination of marketing and promotional activities you do to influence how others see you. In my last post, I wrote about the history of branding from a cattle rancher’s perspective. Here’s an example of how one woman used a combination of marketing activities to influence how others see her. Rose is […]