“PowerPoint is painful.” Max Zaklow-Leepson I’ve written about the pros and cons of using PowerPoint to present information. The blogs are: Part 1 PowerPoint: What’s the Point? And Part 2 PowerPoint: Making the most out of your presentations Instead of pontificating about why PowerPoint is fraught with misleading and irrelevant information, I’m just going to […]
This is a short tale of two focus groups. My goal is to show you how changing one word when asking a question can get you exactly what you’re looking for. ABC Corporation sells laundry detergent. Sales were flat so they wanted to find out what was going on with their customers. Specifically, how could […]
You’ll be interested in four practical courses I created to help you advance your career. These are short lessons that arrive in your email. They are published on the Daily Bits Of website. Here’s what the folks at Daily Bits of have to say: “Daily Bits Of is a service for people who love learning. […]
Marketing researchers have obsessed over customer loyalty for ages. Large corporations have devised elaborate customer loyalty programs. But things are changing, quickly. Nowadays, customer loyalty is slipping through the fingers of corporations. I sifted through several market research studies on loyalty and brand loyalty. I concluded that when it comes to keeping customers loyal, there […]
Feature-Oriented Content Way back in the early days, advertisers would go to great lengths to tout the features of their product or service. Their goal was to convince you that the quality of their product or service was superior. Think of how excited you got when you read the product’s promotional literature. It probably sounded […]
Are you afraid of spiders? Snakes? Heights? How about fear of speaking in public? Fear of public speaking, better known as ‘stage fright ’is one of the most common fears people experience. At some time in your life, you’ll probably be asked to speak in public. Are you getting anxious just thinking about it? Whether […]
In this post, I’m going to talk alot about power messages and little about elevator speeches. The topic of topic of elevator speeches is covered in my post called Does Your Elevator Speech Stop at the Right Floor? If you’re self-employed and your business mostly relies on referrals from colleagues or others, you’ll want […]
Let’s say you’re asked to write a public service announcement promoting diabetes education. You might start out by writing something like, “Do you know that more than 29 million people in the United States suffer from diabetes?” However, after reading this, your reader might ask, “what does this have to do with me? I can’t […]
The kind folks at MetroVista interviewed me and nine other marketing experts to get our take on print vs. digital marketing. Here’s one part of the introduction to the article. Print marketing offers its audience a sense of creditability; it takes time to write, edit, publish, and distribute. The web can be full of, […]
You probably know a small business owner who has stacks of brochures lying around his or her office. If you asked why the brochures are here, that business owner might say: “I printed too many.” or “The content is out-of-date.” or “Now that I’ve had them for a while, I don’t like the color.” or […]
